You're receiving this because we've had a real conversation.
Over the last 12 months I've had hundreds of conversations with builders, investors, and coaches in the game-improvement space. A lot of you have been asking for help, but I've only been able to work with a handful of companies one-to-one.
scale.golf is my answer to that.
I've been in golf for over 20 years as a player, a coach, and eventually an exited founder turned coach of founders. What's become clear is that there's a real knowledge gap when it comes to building and growing businesses in the game-improvement space. scale.golf exists to close it.
The goal is simple: give coaches, performance brands, and investors everything they need to grow in one place. In other words, if you're building for the scorecard, this is where you scale.
If you're a coach, you already know who you are. If you're an investor, same.
Performance Brands may need defining. You build for one thing: a lower score. Hardware, software, training aids, apparel, nutrition, equipment — the category doesn't matter. If that's your mission, you're in the right place.
As a heads up, this list isn't public yet. Everyone here was personally invited based on conversations we've already had.
This is the beginning of something larger, built to give more people access to what those one-on-one conversations have been delivering and what I wish I would have had 13 years ago.
Today: Coaching
Frameworks and insights from someone who's been in the trenches, delivered through this newsletter and additional formats coming soon.
Up next: Connections
Introductions to other builders in the ecosystem, potential partners, and world-class professionals who can actually implement things into your business.
Coming soon: Customers and Capital
Distribution, demand, and access to investors who understand this space.
This newsletter is where I'll be sharing the most. More depth, more context, and more access than anything I post on LinkedIn or social. If you want to stay close to what's being built here, this is the place to do it.
Since you're here from the start, I'd love to know where you are right now. Reply and let me know where you're stuck and what your big goal is for 2026. That context goes a long way.
Spencer
scale.golf
P.S. This newsletter is worth nothing if it doesn't reach you. Move this email to your primary folder or add us to your contacts so future issues don't get buried.
P.P.S. Over the coming weeks, we'll be launching in a more official capacity with our website, branding, etc. More Soon! 👊