Made this video a little while ago, but I had to bring it back to the top. My LinkedIn DMs have been blowing up lately with new tech startups coming into golf, and it keeps reminding me of one thing: just because you can doesn't always mean you should.
With no shortage of ideas, no shortage of builders, and almost no barrier to creating something functional (notice I didn’t say scalable), golf is becoming overrun.
But far too often people start with the end in mind without recognizing the real competitive landscape, or whether they even have distribution sorted out yet.
There is much more to building a business than just the product itself.
Sadly, cool is not enough.
So watch this one carefully, or you might become another dusty headstone in the golf graveyard.
[golfhackz] Insider
(If you’re new here, this is our D2C performance brand that we’re building semi-publicly)
We've been recording a ton of content lately, so I figured I'd share the tools and workflows with you.
When we record podcasts, we use Descript and their Rooms feature, plus Claude. Here are the four core reasons why.
High-quality results. Each participant is recorded locally, then when the pod's done, their video and audio files upload to the project. Why does that matter? Because unlike Zoom or Google Meet, it doesn't compress the shit out of the video, so you actually get 4K results.
Editing. The recording studio and the editor live in one place. No export, no import. And the editor is stupid powerful. Its core feature lets you edit video like you'd edit a document, and it does a lot more than that too.
Collaboration. Our media guru can then jump in and take the project to the finish line inside the same platform. We drop internal comments and notes as needed, which speeds the whole thing up.
MCP. This one's new and not fully baked yet, but using Descript and Claude together has been amazing even in its light form. Claude can see everything in the project and will eventually make edits directly. For now it's great at picking clips with the extra context it pulls from the project.
Wanna try it? Here’s a link for 50% off their Creator Plan
FAQ
🤔 "What exactly is GTM?"
Most people hear "go to market" and think about the first time, the launch, the day you flip the product live.
I've come to define it differently. You're always going to market. You're opening a new vertical or a new location. You're localizing the app. You're shipping a new feature. Every one of those is a go-to-market motion, not a one-time event you graduate from.
That reframe matters because it's the thing founders reach out to me about more than anything else. Product, fundraising, all of it eventually routes back to the same question: how do I get this in front of the right people and get them to pay?
This a question you’ll never stop asking. Sadly, there is no silver bullet but if you have a deep understanding of the market you’re serving BEFORE you build you’ve got a good head start.
Next Week
As I mentioned in previous editions we’ve got some big plans for the fall. Next week I’ll be sharing an application/survey so we can get to know your specific needs and goals better.
From there we’ll be able to start unveiling more scaling opportunities to those that are a good fit.
More soon!
Keep fighting the good fight. See ya next week 👊
-Spencer