Sorry to miss you last week. Summer is full on over here with 3 boys. 🫠
Scaling In & Beyond Golf
Over a 14 year run CoachNow grew to 80+ sports across 140 countries. That level of growth was always the vision, but in the early days we weren't exactly clear how to get there.
Fortunately for us, the problems we focused on solving unlocked immediate organic growth, even though golf was our kick-off point.
In this week's video I break down the 3 areas of focus that let us scale fast and get acquired twice. My aim in this one is to answer the two questions I keep getting:
How do we start and scale in golf?
How do we grow out of it?
Hope you find it helpful.
Let’s Work Together
You're building or investing in golf, and I want to help you get where you're going faster.
This short application tells me where you are and what's in your way, so the help you get actually fits, whether that's working together directly, an intro to the right expert in my network, or a strategic connection that moves things forward.
I'm opening up capacity in Q4, and I'm putting together a mix, some 1:1, some group, some key introductions. What you share helps me sort out where you fit best.
Takes 3 minutes. I read every one.
I got CHIP’d
Last week I jumped the line and picked up the first official product from CHIP’d Sports as they prep launch.
I’ve been working with Josh Marris and his team for nearly a year and it’s incredible how fare they’ve come.
If you’re not up to speed with them, here’s what you need to know.
CHIP'd is a real golf ball (not a toy) that shares live data:
Ball speed
Total distance
Make or miss
Spin
Launch angle
Skid (time to roll)
They won the Pinnacle Award at this year's PGA Show
It's the highest honor you can get as a new product. Coaches and ball manufacturers were freaking out.
The team is the real deal
Josh (CEO and co-founder) comes from a coaching background and built out multiple golf applications before this. Before CHIP'd, he was the guy who built all the virtual golf courses for Tiger and Rory's indoor league. The rest of the team is hardware gurus and literal rocket scientists.
Their early adopter sale is still open for another week or so
Once shipping begins, I’d expect these items to fly out the door, so if you’re interested in getting a set, this may be your last chance for a while.
[golfhackz] Insider
(If you’re new here, this is our D2C performance brand that we’re building semi-publicly)
The right team is everything. I've been in this game a while now, and I've been lucky enough to meet some brilliant people along the way.
There's one guy in particular I've worked with before, and I'm beyond pumped he's joining the [golfhackz] squad.
He's a funnel and marketing wizard who specializes in coaching and SaaS brands. The project of his that maps closest to what we're building just crossed $10M in sales over a five-year run.
Why am I telling you this?
Because the right team is EVERYTHING. When you're building out your founding members, you need an Amplifier. Someone who can spread the message wider and convert the traffic it brings in.
The Visionary and the Builder aren't enough. The business will live or die on whether the Amplifier seat gets filled by the right person.
One more quick application CTA
Keep fighting the good fight. See ya next week 👊
-Spencer