I get hit up about raising capital almost every week.

Founders find me because they know the path: seed, angel, VC, two acquisitions, an exit. They want to replicate it. What they don't see is how hard it actually was, or how much of it I'd do differently.

So I put together a dedicated breakdown of how to find the right investor and give yourself the best chances of getting the yes.

In this one I cover whether you're even ready to raise, why revenue flips the power dynamic the second you walk in the room, and how to pick capital teammates you won't spend the next decade dodging. Because that's what an investor is. Not a check. A teammate for the long haul, sometimes fifteen years of it.

If you're building for a lower score and thinking about raising, watch this before you take a single meeting. 👆👀

You're building or investing in golf, and I want to help you get where you're going faster.

I made a short form that tells me where you are and what's in your way, so the help you get actually fits, whether that's working together directly, an intro to the right expert in my network, or a strategic connection that moves things forward.

I'm opening up capacity in Q4, and I'm putting together a mix, some 1:1, some group, some key introductions. What you share helps me sort out where you fit best.

Takes 3 minutes. I read every one.

You're building or investing in golf, and I want to help you get where you're going faster.

(If you’re new here, this is our D2C performance brand that we’re building semi-publicly)

About 10 years ago I met the CMO of Callaway at the PGA Show. Rightfully so, he was pumped about getting into the content game. It's never been more obvious that that was a good call, but I argued then and I still argue today that while content is cool, personalized content is better.

I'm making the same bet now with AI. It's cool, but for it to actually work as a product for you and your business, you have to personalize it as much as possible.

Not just to the end customer, but as an extension of who you are. In other words, how do you use it to productize your expertise?

So with that as my north star, I've started building an application I own top to bottom, to build out AI Twins for each of my business units. There are services that'll do this for you, but I'm not a fan of handing over my IP or being stuck with how they choose to present it.

I'm starting with [golfhackz], and then a "SpencerBot." If you're curious how I built and trained them, hit me up.

Wispr Flow turns your voice into clean, professional text you can send the moment you stop talking. Not rough transcription you have to clean up. Actual polished text — ready for email, Slack, or any app.

Speak the way you think. Go on tangents. Change your mind mid-sentence. Flow strips the filler, fixes the grammar, and gives you text that reads like you spent five minutes writing it.

89% of messages sent with zero edits. Millions of professionals use Flow daily, including teams at OpenAI, Vercel, and Clay. Works on Mac, Windows, and iPhone.

Start flowing free

🏆 Am I crazy?

I'm fortunate to be in a position where founders, especially in golf, reach out and ask for advice. Often it's just to pressure test an idea.

Having been around as long as I have, I haven't seen it all, but I'm pretty dang close at this point. Nine times out of ten, what I'm looking at has either already been built and succeeded, or been tried a dozen different ways and failed.

Either way it points to the same reality. EVERYONE needs to do more market research before they land on the next big idea in golf. There aren't many left out there, and if you're going to go after the same problem someone else is already solving, you'd better do it in a magical way.

Keep fighting the good fight. See ya next week 👊

-Spencer