Sorry I missed you last week. I've been focused on preparing for the official launch of our D2C performance brand, [golfhackz].
Here's some quick insider information: what used to take weeks and a full-time designer now takes 48 hours (if you know what you're doing).
By using a combination of Claude, Claude Design, Lovable, and team feedback, we conducted two parallel full branding exercises. We even went as far as building out landing pages to see everything come together.
Working with Claude to refine the voice, using Claude Design to visualize it, and then Lovable to bring the HTML output to life with additional inline editing capabilities proved to be an incredible workflow.
What you're seeing below are drafts, but by the end of this week, we should have our templates completed so we can not only launch but also have the whole team in sync.
More soon. 👀
Early drafts of Brand Kit
Test landing page
Founders and coaches are making the same mistake
If you're a founder, your TAM is lying to you. If you're a coach, your calendar is lying to you.
9 calls, 9 different operators - a mix of coaches and founders. Every one of them tripped over the same idea from opposite ends.
The mistake: counting what's in front of you instead of building for what's really happening.
Founders count every golfer as a potential customer. Coaches count every hour as income.
Both overcount. Both run a smaller business than they think they're running. Both have the same fix.
Here's what I told them this week.
For the founders
The TAM math founders fumble at every pitch meeting:
"If you take the total addressable market and treat it as your serviceable addressable market, a lot of the savvy investors I meet will immediately go, 'well, the founder doesn't know what they're talking about.' Because not every golfer is going to be a customer of your company. It's not possible."
Don't recite the top number. Walk all the way down to the people who would actually pay you. That's the real number. That's the one that keeps you in the conversation.
Here's an example of how I do it, every time: